The Australian consulting firm, Anecdote, is asking "When is storytelling valued within your organization?” Here are the results.
Hero stories – seen particularly for sales, customer service
Success stories
Inspirational stories
“Lessons/Learning” stories
“Who we are” stories – an embodiment of company values in action, not just espoused values
“How we got here” stories – stories exploring a companies history and foundations
“My time here” stories – provides insight into the individuals work/life history with the organization
Read more about when storytelling is valued.
They also asked "When has storytelling been discouraged or frowned upon in organizations?” The broad themes that emerged are:
When stories are gossip
When there is a break down in trust and relationships
Where there is no time
When there are “bad news” stories
When it sounds like corporate spin
